- S T O R I E S -
Beyond Social Media: Introducing Web Stories
by Anita Kirkovska | April 1, 2020
Stories are everywhere
The decrease of attention spans and rising popularity of social media, introduced a new snacking pattern of mobile content or widely known as the Story format. So what is missing?
- SEO -
The stories and posts you produce on social media are only for your followers on social media. For example, if you post on Instagram, your profile will be indexed on the web, but search engines aren't allowed to index your photos.
- Closed Ecosystem -
A lot of businesses today are creating social pages, because it is easier to create a page on Facebook, than it is to code a web page. However, all those profiles become closed within the ecosystem of the social media platform you create the page in.
- Reusability -
What you post a story on social media, it is only for social media. There should be a way to produce content once and redistribute it on all web and social media channels.
- Ads -
By conforming to a specific social media platform, you are conforming to their user base. Imagine if you have the ability to promote your content openly on the whole wide web.
Introducing Web Stories.
The Web Story format is the web equivalent for the social media story. It looks similar, but it is indexed on the internet, loaded as a web page, with various types of content integration.
- Reach more people -
With this format, you can provide content accessible to your customers everywhere, you can reach more people, enjoy the storytelling options and boost your SEO. Now, your users will be able to find you everywhere.
- HTML -
The only trick is, these web stories are HTML pages, and to create them you need to have basic coding knowledge.
- Ampstor no-code editor -
Ampstor is helping business to reach their goals online, by providing them a no-code solution for creating AMP Stories. Now, you can create your web stories, as easy as creating an Instagram story.